Klaviyo Flow Templates for Gatsby

When connecting Gatsby with Klaviyo, you will automatically have receive the following two Flow templates in your Klaviyo Flow Library

To access these new flow templates, simply select 'Gatsby' from the dropdown shown in the 'Create Flow' screenshot above. This option will automatically appear after connecting Gatsby with Klaviyo.

Followed You Instagram

Reward customers for following your brand on Instagram with this simple Flow designed to surprise and delight them.

What to know:

• This Flow will be triggered when a Social Contact in your Gatsby account follows you on Instagram. Not sure what a Social Contact is? See the FAQ.

• This flow will only be triggered the first time Gatsby identifies that they follow you, starting when Klaviyo is integrated.
• Generate a coupon code in Klaviyo and insert that coupon variable in the email's dotted box and in the SMS.
• If you don't have a loyalty program integrated with Gatsby, consider editing or deleting that "Maximize Your Rewards" section.
• The logo, header and footer should automatically populate your Klaviyo defaults. If you want to customize a graphic, open these Figma templates.

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Instagram UGC

Acknowledge your customers' support on Instagram with this simple Flow, triggered each subsequent time they tag you in their Story, Post, or Reel.

What to know:

• This will be triggered when a Social Contact in your Gatsby account tags you on their Instagram Story, Post, or Reel.
• This flow will be triggered the first time they tag you in content, starting when you activate this Flow. The first time they tag you they will receive a coupon code reward.
• Generate a coupon code in Klaviyo and insert that coupon variable in the email's dotted box and in the SMS.
• This will be triggered every subsequent time a Social Contact in your Gatsby account tags you on their Instagram Story, Post, or Reel - but with the following limitations:
  • Only once per 7 days (can change this in Flow Filters)
• There is no coupon code variable for subsequent mentions because the same Contact may receive that email multiple times. To reward for subsequent mentions, create another flow that is triggered specifically for a 2nd mention. Or enlist the help of one of our preferred agencies, like ebusiness pros who have a package to help with Gatsby Flows.
• If you don't have a loyalty program integrated with Gatsby, consider editing or deleting that "Maximize Your Rewards" section.
• The logo, header and footer should automatically populate your Klaviyo defaults. If you want to customize a graphic, open these Figma templates.

 

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Additional Klaviyo Flows for Automated Ambassador Program

The following flows are not automatically added to your Klaviyo account, but you can invite 'klaviyoflows@gatsby.ai' as a Manager to receive them.

The above 10 minute video walks through the flow templates. It also briefly shows the process for creating dynamic Shopify coupon codes in Gatsby and embedding these in the Klaviyo flow emails.

For more detail on creating and using the discount codes, check out this guide.

Quick Preview

For example, Flow 1 invites your customers to follow you on Instagram

Flow 2 thanks them for following, then invites them to post an Instagram Story:

Then, Flow 3 Rewards them when they post that Story for you

Discount Code Sets To Create

To use all 11 of these flow templates, please create the following code sets in Gatsby:

For help creating your codes, please refer to this guide.

Code Set 1 - Reward for Instagram Story

 Template suggests $10 off next order, included in Flow 3.

Code Set 2 - Referral Codes

Template suggests 20% off, one use per customer, included in Flow 4.

Code Set 3 - Reward for TikTok Video

Template suggests $10 off next order, included in Flow 6.

Code Set 4 - Reward for Instagram Reel

 Template suggests $20 off next order, included in Flow 8

Code Set 5 - Reward for Referring Sales

Template suggests $50 coupon code after referring $250 in sales, included in Flow 9.

How to Get The Templates

Invite klaviyoflows@gatsby.ai to your Klaviyo account as a 'Manager' and we'll sync over the following flow templates for you and work with you on the trigger setup. 

Flow Triggers:

Flow 1 Segment Trigger

• Instagram_Handle_Gatsby is set
• Is a member of the appropriate Klaviyo List (optional, see below)

Flow 2 Segment Trigger

• Instagram_Verified_Gatsby is true AND
• Instagram_Follows_You_Gatsby is true AND
• (optional) in the appropriate list

Flow 3 Event trigger: Mentioned You

With the following Trigger Filters and Flow Filters:

• Caption is not set
• Instagram_Verified_Gatsby is true
• Instagram_Follows_You_Gatsby equals True
• Has not been in this flow at any time before

Flow 4 Segment Trigger

• Received Email from Flow 3 before AND
• Has the referral code in their properties

Flow 5 Segment Trigger

• Received email from Flow 4 AND
• TikTok_Followers_Gatsby is at least 1

Flow 6: Event trigger: Mentioned_you_tiktok_gatsby

With the following flow filters:

• Received email from Flow 5 before
• Has not been in this flow anytime before

Flow 7 Segment Trigger

• Received email from Flow 6 before OR
• Received email from Flow 3 at least 14 days ago

Flow 8 Event Based: Mentioned you

With the following trigger filters & flow filters:

• Caption is set
• Received email from flow 7
• Has not been in this flow before

Flow 9 Segment Trigger:

• Net_sales_gatsby is at least 250

Flow 10 Event Trigger: Mentioned you

With the following flow filters:

• Received email from flow 8 before
• Has not been in this flow in the past 7 days

Flow 11 Event Trigger TikTok_mentioned_you_gatsby

With the following flow filters:

• Received email from flow 6 before
• Has not been in this flow in the past 7 days

Please let us know if you have any questions! And if you don't already have a Gatsby account, create one here.

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