Using the Gatsby Flow Templates from the Klaviyo Flow Library

When connecting Gatsby with Klaviyo, you will automatically have access to the following three Flow templates in Klaviyo's Flow Library.

Flow: Gatsby - Followed You Instagram

Reward customers for following your brand on Instagram with this simple Flow designed to surprise and delight them.

What to know:

Important:  Gatsby can only identify that a  Social Contact follows you at the following times:

  • When a Social Contact sends you a DM
  • When a Social Contact tags you in their Instagram Story

If the Social Contact simply follows you on Instagram but then doesn't send you a DM, the Follows You event will be delayed until the next time they send you a DM or tag you in their Story. This is a great use-case for asking customers to DM you!

  • This flow will only be triggered the first time Gatsby identifies that they follow you, starting when Klaviyo is integrated.
  • Generate a coupon code in Klaviyo and insert that coupon variable in the email's dotted box and in the SMS.
  • If you don't have a loyalty program integrated with Gatsby, consider editing or deleting that "Maximize Your Rewards" section.
  • Replace the logo, colors and bottom image with your branding. The bottom image doesn't need to be a hashtag image, but if you want to customize that graphic, open the Figma templates.


Flow: Gatsby - 1st Instagram UGC

Reward customers for sharing your brand on Instagram with this simple Flow that triggers the first time they tag you in a Story, Post, or Reel.

What to know:

  • This will be triggered when a Social Contact in your Gatsby account tags you on their Instagram Story, Post, or Reel.
  • This flow will only be triggered the first time they tag you in content, starting when you activate this Flow.
  • Generate a coupon code in Klaviyo and insert that coupon variable in the email's dotted box and in the SMS.
  • If you don't have a loyalty program integrated with Gatsby, consider editing or deleting that "Maximize Your Rewards" section.
  • Replace the logo, colors and bottom image with your branding. The bottom image doesn't need to be a hashtag image, but if you want to customize that graphic, open the Figma templates.

Klaviyo Flow Template 1st IG Mention


Flow: Gatsby - Ongoing Instagram UGC

Acknowledge your customers' support on Instagram with this simple Flow, triggered each subsequent time they tag you in their Story, Post, or Reel.

What to know:

  • This will be triggered every time a Social Contact in your Gatsby account tags you on their Instagram Story, Post, or Reel - but with the following limitations:
    • Only after they have received your Flow: Gatsby - 1st Instagram UGC
    • Only once per 7 days (change this in Flow Filters)
  • The purpose of this flow is to continue to engage with your Social Contacts that are posting about your brand on Instagram.
  • There is no coupon code variable in this email because the same Contact may receive it multiple times. To reward for subsequent mentions, create another flow that is triggered specifically for a 2nd mention. Or enlist the help of one of our preferred agencies, like ebusiness pros who have a package to help with Gatsby Flows.
  • If you don't have a loyalty program integrated with Gatsby, consider editing or deleting that "Maximize Your Rewards" section.
  • Replace the logo, colors and bottom image with your branding. The bottom image doesn't need to be a hashtag image, but if you want to customize that graphic, open the Figma templates.

Screenshot 2024-04-26 at 11.52.13 AM

Questions? Contact us for support. Or consider bringing on one of our preferred agency partners who can set up your Gatsby Flows for you.

ebusiness pros has a tailored package to set up your Gatsby flows for you t