How to Pick an Instagram Giveaway Winner

These instructions include a bonus entry for phone numbers

If you're running a giveaway in Gatsby where participants get one entry for providing their email address and a second entry for also providing their phone number, you can follow these steps to select a winner.

Step 1: Use Filters in Gatsby to Identify Participants

Gatsby’s filtering system allows you to look up participants based on whether they’ve sent in the keyword, provided an email, and/or provided a phone number. This help doc explains how to access filters and save results as a segment or scroll below for screenshots.

To filter participants:

1. Use the filter 'DM Keyword' contains 'Your Giveaway Keyword' filter to find all entries.
   Note: This field, DM Keyword, collects keywords that are sent in via DMs or Comments
2. Add the Email Connected = True filter to view only those with an email address.
3. Add the Phone Connected = True filter to find those who also provided a phone number.

Example Scenario:

• 179 people sent in the keyword “recipe"

• 163 provided their email

• 66 provided both their email and phone number

Step 2: Export the Data

Once you’ve filtered your participants, export two separate lists:

1. All participants who submitted the keyword and have an email address.

2. All participants who submitted the keyword, have an email address, and a phone number.

Step 3: Duplicate Entries for Phone Numbers

To ensure participants who provided both an email and phone number receive a second entry:

1. Copy all entries from the second list (email + phone) and paste them into the original list.

2. This effectively doubles the number of times those participants appear in the final selection pool.

Step 4: Randomly Select a Winner

With your final list prepared:

1. Use an online random number generator to select a winner.

2. Input the total number of rows in your list and generate a random number to correspond to a row.

3. The person in that row is the giveaway winner!

Following these steps ensures a fair and transparent selection process while rewarding those who provided additional contact information.