How to set up Instagram DM auto-replies in Gatsby

Automate profile verification, improve segmentation, increase Instagram engagement + visibility, and more. Setup time: < 3 min


Step 1: Create a DM Auto-Reply

1. Log into your Gatsby account or open the Gatsby app from Shopify

2. Click on "Chat" on the left-hand menu under "Community" 

3. Select Auto-Replies:

Set up DM auto-replies in Gatsby

4. Click "New Auto-Reply"

5. Enter the name for this reply template, the text you want sent in the DM reply, and the keyword(s) that will trigger this reply:

Create a new DM auto-reply

Note: you can copy that {{senderUsername}} variable and paste it into the text of your reply to populate your customer's handle in the reply.


Here is an example of a template filled out:

Example of DM auto-reply

In the above example, as soon as you receive a DM with the word "filter test" anywhere in the message, your Instagram account will send back your automated reply written above. 


As shown here:

Screen Shot 2023-01-04 at 1.15.12 PM

Step 2: Test It

Once you've saved your template, you can easily test that everything is working by sending a DM to your company Instagram from any other Instagram profile you have access to. These DM auto-replies will work for every person who sends you that keyword.

Top Use-Cases For DM Auto-Replies:

That's it! If you have any questions, please don't hesitate to open a support ticket with us and we'll get back to you as quickly as possible. Thanks!