How to Identify New Subscribers from Your Gatsby Campaigns in Klaviyo

Easily identify new email and SMS subscribers generated by your Gatsby campaigns using this Klaviyo segment logic.

To create this segment easily, use the condition "Instagram_Handle_Gatsby is set" combined with a filter for the date they subscribed to your email or SMS marketing. Simply select a date that aligns with when you began using Gatsby.

This setup ensures that the subscribers in the segment have participated in your Gatsby campaign (as their Instagram handle is captured) and have also opted into your marketing afterward.

 

Net New Email Subscribers:

Gatsby Klaviyo Segment Email Marketing Net New

 

Net New SMS Subscribers:

Gatsby Klaviyo Segment SMS Marketing Net New

Net New of Either Email or SMS:

Gatsby Net New Email and SMS Subscribers Klaviyo