Easily identify new email and SMS subscribers generated by your Gatsby campaigns using this Klaviyo segment logic.
To create this segment, use the condition "Instagram_Handle_Gatsby is set" to capture all subscribers from any Gatsby campaign, or use "DM_Keywords_Gatsby contains [keyword]" to target those who joined via a specific campaign.
In both cases, add a filter for the subscription date to email or SMS to identify new subscribers who joined after you started using Gatsby. Set the date to match when your Gatsby integration began.
This approach ensures the segment includes people who engaged with your Gatsby campaign and opted into your marketing afterward.
Net New Email Subscribers:
Net New SMS Subscribers:
Net New of Either Email or SMS:
