Gatsby can now track when your customers / influencers mention you in Instagram Stories. The technology works with both Instagram Story images and Instagram Story videos.
Due to the way the Instagram API works though, there are a few caveats and best practices to know before you get started:
1. Does the influencer need to have a Creator account on Instagram?
Yes, in order for you to be able to track influencer stories, your influencers need to be set as a Business or Creator account type on Instagram.
And secondly, the Creator account needs to be connected to a Facebook page.
Luckily, most established micro-influencers will already have this set up, and for any that do not, Facebook has made this very easy to do. It's 100% free and only takes a few minutes. Below are the instructions to send to your influencers:
Step 1: Convert Personal IG to Creator (if the influencer isn't Creator already)
To convert a personal Instagram account to a creator account only takes a few minutes.
Step 2: Connect Creator Account to Facebook Page (or create new Page)
To connect that Creator account to a Facebook page is also a requirement by Facebook, but it only takes about 3 clicks now:
2. Does the influencer need to be in my Gatsby account?
Yes, Gatsby will only be able to report on media that mention you, Stories or Posts, if you have that influencer listed under the All People tab of your Gatsby Dashboard. You can always import a new influencer to your Gatsby account following this guide.
Now that you know the requirements for an influencer to connect, let's start tracking their Stories.
3. How to Enable Instagram Stories Tracking on Gatsby
Your Gatsby account is already set up to track Instagram Stories stories right now, however your influencers will need to give permission in order for you to track their Stories. Luckily it's easy and only takes 30 seconds.
Step 1: Direct your influencers to this page:
Step 2: Ask them to click the Continue With Facebook button and run through the steps.
Step 3: Gatsby will now track their Stories that mention your brand for the next 60 days. If they will be publishing Stories about your brand for longer than 60 days, let us know and we can extend it.
You can send this 1 minute video to your influencers for support:
4. Best Practices To Ensure Good Tracking
Because Gatsby relies on Image Recognition Technology to detect when stories mention your brand, it's important that the influencer makes your @mention clear and easy to read. We recommend the following:
Use the Aa option to @mention the brand, do not use the mention sticker. The sticker is a different 'all-caps' font and can sometimes harder to read.
Give the @mention a contrasting background color. For example, black text on a white background.
If you're publishing a video on your Instagram Story, and using pins (advanced), be sure to pin the mention at the very beginning. Most people won't need to worry about this.
That's it. Let us know if you have any questions!