We often get asked how to structure and draft the outreach templates.
So on this guide (Step 2) we suggest breaking your influential customers into tiers. A good starting point is as follows:
Audience size of 1,000 to 5,000 followers can get $10 off next purchase
Audience size of 5,001 to 10,000 followers can get $15 off next purchase
Audience size of 10,001 to 25,000 followers can get $20 off next purchase
Audience size of 25,001 to 50,000 followers can get $100 off next purchase
Those $ amounts are totally variable though, depending on what your products cost etc, but those follower tiers are pretty common.
And then for the text of the email outreach - we suggest plain text emails (although some brands do html newsletter style) and you can write something like:
Hi [First Name}, thanks for entering your Instagram the other day when you signed up. It looks great! Are you up for a quick collab?
We would be happy to send you XX if you share your love for [our brand] on Instagram. Just be sure to specifically tag @[ourhandle] in the picture and mention @[ourhandle] in the caption so we can send you the reward.
As with anything in email marketing, it's great to test different offers, messaging, and creatives with your audience, but this is a great starting point. Please chat us if you have any questions!
You can see here how one brand used their Gatsby data to fork new subscribers out of their standard welcome series, into a new VIP series to give their influential customers / prospects a higher touch, higher offer incentive to initially convert. They are citing a 10x ROI.